About our Rosemary
Rosemary (Salvia rosmarinus), formerly known as Rosmarinus officinalis, is an evergreen Mediterranean shrub celebrated for its needle-like leaves and distinctive fresh aroma. Its name derives from the Latin ros marinus, meaning "dew of the sea," reflecting its natural habitat along sunny coastal regions.
Although native to the Mediterranean, Rosemary thrives exceptionally well in Bulgaria's favorable climate, where warm summers and fertile soils help develop its characteristic aromatic profile. Its vibrant fragrance and versatility have made it one of the most valued botanical ingredients across cosmetics, perfumery, wellness, and culinary applications.
Meet our Rosemary
Fresh. Invigorating. Timeless.
Cultivated on our own farm
Carefully cultivated on our farm and steam distilled shortly after harvest, Immortelle is one of the world's most prestigious aromatic plants.
Full batch traceability
Our customers can trace back every batch of immortelle essential oil and hydrosol.
Harvested at peak bloom
Harvested right before peak bloom, our Helichrysum is praised for its honey-like scent and medicinal value.
Steam distillation
To produce helichrysum oil and hydrosol, we go through a process of steam distillation.
Botanical Profile
Plant Family
Lamiaceae
INCI
Helichrysum Italicum
Origin
Bulgaria
Usable plant parts
Flower tops and leaves
Harvest
July
Aroma
Fresh, herbaceous, green, camphoraceous, woody, green
Products
Essential oil, Hydrosol
Planting
Rosemary begins from carefully selected planting material, which is cultivated into healthy young plants before being established in our fields. This careful approach ensures vigorous growth, healthy development, and long-lasting productive crops. Rosemary is cultivated like Lavender - clonal cultivation.
Maturing
Throughout spring and early summer, Rosemary develops dense evergreen foliage rich in aromatic compounds. The plants are carefully monitored throughout the growing season, allowing them to naturally develop their fresh, characteristic fragrance.
Flowering
During the flowering season, Rosemary produces delicate pale blue to violet blossoms that attract bees and numerous beneficial pollinators.
Harvest
Rosemary is harvested when its aromatic profile reaches its peak. This can be done before or during flowering and can be done multiple times in the summer if the plant allows. How and when., remains the secret of the farmer...
Steam Distillation
The freshly harvested flowering tops and leaves are transported promptly to our distillery to preserve their freshness and ensure the highest quality essential oil and floral water. We execute steam distillation to produce rosemary essential oil and hydrosol.
Quality & Storage
Every batch of rosemary oil and hydrosol is carefully documented and stored under appropriate conditions to maintain freshness, stability, and complete traceability from our fields to the finished product that our clients use in their luxury cosmetics products.
Applications of Rosemary
A premium botanical ingredient appreciated for its fresh herbaceous aroma and exceptional versatility across multiple industries.
Rosemary essential oil and floral water are widely incorporated into skincare, haircare, body care, soaps, shampoos, conditioners, and natural cosmetic formulations. Especially modern and appreciated in haircare, specifically in hair-loss formulations.
Rosemary offers a bright, fresh, and invigorating aroma with herbaceous, camphoraceous, green, and subtly woody notes. Clean and uplifting, its fragrance blends beautifully with lavender, citrus, thyme, mint, eucalyptus, and woody botanicals. Its fresh herbaceous aroma makes Rosemary a valued ingredient in fine fragrances, home fragrances, candles, reed diffusers, and botanical perfume compositions.
Rosemary's vibrant fragrance is widely appreciated in diffuser blends, massage products, spa collections, wellness rituals, and home aromatherapy.
Food-grade Rosemary is a well-known culinary herb and natural flavoring ingredient, widely used in savory foods, herbal teas, botanical beverages, seasonings, infused oils, and gourmet food applications where permitted by local regulations.